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With April Nicole
Wednesday, April 10, 2019 8:52 PM

The Freeway to Success: Ricky Ross Visits Dallas During Book Tour

By: April Nicole

Philanthropist, Mogul and Community Activist are titles that were once not synonymous with the name Freeway Ricky Ross. Most popularly known as the non-violent ex drug dealer that dominated the 80’s Ricky has transformed the narrative and re-written the end of his story.

Given a life-sentence Ricky Ross utilized his time by teaching himself to read at age 28 and studying law. This tenacity for not giving up in what seemed to be a hopeless situation opened the doors to his release in 2009.

Compiling many of his experiences and skills for entrepreneurial success in his book ‘Freeway Rick Ross: The Untold Autobiography’ his passion and humility is unmatched. Touring while speaking to youth and offenders is at the forefront of his career.

On a 4-day tour in Dallas, TX Rick visited schools: Billy Earl Dade in South Dallas, Oliver Wendell Holmes, John Carpenter Elementary and South Oak Cliff High School in Oak Cliff. Referencing his story as told in the Netlfix documentary, 'FREEWAY: Crack in the System' he recanted the details of his rise to Kingpin and his redemption.

Some highlights of his visit include a live podcast at the Foundation Room located inside the House of Blues hosted by Dessie Brown of LD Unlimited Marketing. Invited guests and media were able to get an intimate account of his life and skills that have led him to become a successful entrepreneur. Visiting non-profit organization ‘For Oak Cliff’ and Vegan restaurants ‘Recipe Oak Cliff’ and ‘Sankofa’, Ricky Ross was determined to make his presence felt in the neighborhoods that have continued to support him.

Now referred to as ‘Uncle Rick’ women and men of all ages showed their enthusiasm and respect as they purchased books, took pictures and chatted with the O.G. Greeted with a smile everyone that was in his presence left with a special gift-HOPE.

For more information about Freeway Ricky Ross visit his website: www.freewayrickyross.com