Dallasblack.com: 50 Cent Did Not Make $400M From Vitamin Water Sale
Wednesday, May 30, 2007

50 Cent Did Not Make $400M From Vitamin Water Sale

By: Associated Press

50 Cent Did Not Make $400M From Vitamin Water Sale

A few days ago a couple of news sources reported that Curtis "50 Cent" Jackson is set to make $400 million off the sale of Vitamin Water to Coca Cola. According to the reports, 50's windfall is a result of him owning 10% of Energy Brands, Inc - the parent company to the popular beverage Vitamin Water. Well MediaTakeOut.com has learned that those reports are complete fiction.

 

In an exclusive interview, MediaTakeOut.com spoke with an investment banker familiar with the proposed Energy Brands acquisition. And according to the banker, 50's equity interest in the beverage company is far less than 10%. The banker explains, "50 Cent has a licensing agreement with Energy Brands which pays him a set fee and gives him a percentage of the sales from Formula 50 [The flavor specifically designed by 50]. He does not own a significant interest in the company ... The 10% number you hear is pure fiction."

 

But don't feel too sorry for the multi-platinum selling rapper. According to the banker, 50 Cent's current deal with Energy Brands is worth many millions of dollars. Tells the Wall St. whiz, "[Energy Brands] has a number of celebrities who endorse their products, including Brain Urlacher, Shaquille O'Neill, and Allen Iverson. But the endorsement deal with 50 Cent is, by far, the most substantial."

 

Energy Brands was founded in 1996. Since then it's become the market leader in the enhanced water arena.


Join Our Weekly
Or Daily Newsletters!
64x64

Comments

Recommended Articles

Lashittude Extension & Boutique Beauty Products & Services
Ten Eleven Grill Restaurant & Lounge

Latest Photos

View All Photos

Photogallery Image
#thelife Saturdays @ The Red Room 1.10.1...
Photogallery Image
4th Annual Champagne Life NYE @ Old Red...
Photogallery Image
#thelife Saturdays @ The Red Room 12.27....
Photogallery Image
High Society @ Momos 12.19.14

Featured Events

THU, FEB 12TH 2015
Concerts

90's Valentine Explosion - Blackstreet, Silk, Troop, Jon B

Dallas Convention Center
THU, FEB 19TH 2015
Parties/ Happy Hours

Dallasblack.com presents Carmen Rodgers Stargazer Album Release Concert

Shark Bar & Grill
SAT, FEB 14TH 2015
Special Events

Queen of Hearts-Champagne Brunch Presented by Fashion Bar

Dee Lincoln's Bubble Bar
SAT, FEB 14TH 2015
Arts & Culture

Love & Laughter: Valentines Day Show featuring Fantasia & Rickey Smiley

Music Hall at Fair Park
All Events