Michael Jordan’s Son Gets To Keep His Nike’s… But UCF Loses $3 Million Dollar Sponsorship Deal
Marcus Jordan, the pompous rich kid from the suburbs of the Chi who has never known what it’s like to be an everyday person trying to make it, just lost the Adidas deal to UCF because he refused to wear the Adidas shoes in the opener:
The University of Central Florida has lost its $3 million exclusive contract with Adidas after basketball player Marcus Jordan insisted on wearing his father, Michael’s, Nike Air Jordans for the school’s opening basketball game.
While the rest of the team wore their adidas shoes with black trademark stripes, Marcus Jordan laced up his pair of white Air Jordans Wednesday night, although he did add a pair of black ankle braces with the adidas logo prominently displayed.
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Marcus, 18-year-old son of the NBA legend, says UCF had promised when recruiting him to the school that he could wear the famous Jordan brand.
As a result, the Sentinel says, adidas spokeswoman Andrea Corso told the newspaper in an e-mail that the UCF “has chosen not to deliver on their contractual commitment to Adidas. As a result, we have chosen not to continue our relationship with them moving forward.”
UCF Athletics Director Keith Tribble tells the paper, however, that he thought negotiations with the shoe company were still going on. The paper reports that high-level Adidas officials had overturned an agreement that UCF had reached with Adidas regional representatives to allow Jordan to keep his Nike shoes, despite the exclusive contract. On a possibly related matter, UCF won the game, beating St. Leo, 84-65.
Bossip is hearing that Thee Jordan will up the money and sponsorship.
Marcus’ family and father better supply the team with full sponsorships, we know that much! - Hypothetical UCF Teammate.