Dallasblack.com: Is this Nivea Ad Racist?
Wednesday, August 17, 2011

Is this Nivea Ad Racist?

By: sandrarose

Is this Nivea Ad Racist?
According to Miss Jia, a fierce debate is raging on Twitter.com over a marketing campaign by body care brand Nivea.

The ad, which is in national magazines, shows a clean shaven, nicely dressed young black male who is in the process of metaphorically launching his old, unkempt self.


In his right hand he holds a head with an uncombed natural afro. The ad copy reads: ‘Look like you give a damn.’

Miss Jia reports that Twitter.com is in an uproar over the ads. But was Nivea wrong or are they just presenting us with the image that we present to the world? Would the ads cause the same uproar if the dude was dressed with his pants sagging off his butt?

Nivea is simply holding a mirror up and forcing us to look at ourselves as society sees us.



Join Our Weekly
Or Daily Newsletters!
64x64

Comments

Recommended Articles

Pink Pumps Boutique Clothing & Shoes

Latest Photos

View All Photos

Photogallery Image
#thelife Saturdays @ The Red Room 1.10.1...
Photogallery Image
4th Annual Champagne Life NYE @ Old Red...
Photogallery Image
#thelife Saturdays @ The Red Room 12.27....
Photogallery Image
High Society @ Momos 12.19.14

Featured Events

THU, JAN 29TH 2015
Kids & Family

Fellowship Christian Academy Open House

Fellowship Christian Academy
THU, MAY 21ST 2015
Special Events

8th Annual Memorial Day Getaway 2015

Various Locations
MON, FEB 9TH 2015
Special Events

Mars & Venus Presented by: 360 Talk Show

Button's Restaurant
THU, FEB 19TH 2015
Parties/ Happy Hours

Dallasblack.com presents Carmen Rodgers Stargazer Album Release Concert

Shark Bar & Grill
All Events