Dallasblack.com: Is this Nivea Ad Racist?
Wednesday, August 17, 2011

Is this Nivea Ad Racist?

By: sandrarose

Is this Nivea Ad Racist?
According to Miss Jia, a fierce debate is raging on Twitter.com over a marketing campaign by body care brand Nivea.

The ad, which is in national magazines, shows a clean shaven, nicely dressed young black male who is in the process of metaphorically launching his old, unkempt self.


In his right hand he holds a head with an uncombed natural afro. The ad copy reads: ‘Look like you give a damn.’

Miss Jia reports that Twitter.com is in an uproar over the ads. But was Nivea wrong or are they just presenting us with the image that we present to the world? Would the ads cause the same uproar if the dude was dressed with his pants sagging off his butt?

Nivea is simply holding a mirror up and forcing us to look at ourselves as society sees us.



Join Our Weekly
Or Daily Newsletters!
64x64

Comments

Recommended Articles

Executive Movements Limousine/Party Bus
Luvher of Hair Hair Stylist

Latest Photos

View All Photos

Photogallery Image
VIP Saturdays @ Shark Bar 4.25.15
Photogallery Image
Top Shelf Fridays @ Pho House 4.10.15
Photogallery Image
Top Shelf Fridays @ Pho House 4.3.15
Photogallery Image
VIP Saturdays @ Shark Bar 3.28.15

Featured Events

FRI, JUN 19TH 2015
Special Events

1st Annual Summer Boat Party hosted by: WillHouse Entertainment

Silver Lake Marina
SAT, MAY 2ND 2015
Parties/ Happy Hours

Ultimate Fight Party: Floyd Mayweather vs. Manny Pacquiao

Seven Essentials Event Center
THU, MAY 28TH 2015
Special Interest

Charlie Wilson Live @ Verizon Theatre at Grand Prairie

Verizon Theatre- Grand Prairie
SAT, MAY 2ND 2015
Parties/ Happy Hours

Jammin' REGGAE DAY PARTY

Heroes Lounge
All Events