Dallasblack.com: Is this Nivea Ad Racist?
Wednesday, August 17, 2011

Is this Nivea Ad Racist?

By: sandrarose

Is this Nivea Ad Racist?
According to Miss Jia, a fierce debate is raging on Twitter.com over a marketing campaign by body care brand Nivea.

The ad, which is in national magazines, shows a clean shaven, nicely dressed young black male who is in the process of metaphorically launching his old, unkempt self.



In his right hand he holds a head with an uncombed natural afro. The ad copy reads: ‘Look like you give a damn.’

Miss Jia reports that Twitter.com is in an uproar over the ads. But was Nivea wrong or are they just presenting us with the image that we present to the world? Would the ads cause the same uproar if the dude was dressed with his pants sagging off his butt?

Nivea is simply holding a mirror up and forcing us to look at ourselves as society sees us.



Join Our Weekly
Or Daily Newsletters!
64x64

Comments

Recommended Articles

T-Shirts That Rock Clothing & Shoes
Polished Nails Beauty Products & Services

Latest Photos

View All Photos

Photogallery Image
#thelife Saturdays @ The Red Room 8.23.1...
Photogallery Image
Blend Fridays Happy Hour 8.22.14
Photogallery Image
Shark Bar VIP Saturdays 8.23.14
Photogallery Image
#thelife Saturdays @ The Red Room 8.16.1...

Featured Events

FRI, OCT 10TH 2014
Special Interest

National NBEA Conference

Gaylord Texan Resort and Conference Center
SAT, AUG 30TH 2014
Parties/ Happy Hours

Jammin' REGGAE DAY PARTY

Heroes Lounge
SAT, AUG 30TH 2014
Parties/ Happy Hours

THE ALL WHITE W/ A SPLASH OF COLOR LABOR DAY BASH II

Kenichi
FRI, AUG 29TH 2014
Parties/ Happy Hours

Blend Fridays Happy Hour: Labor Day Edition

Blend Lounge
All Events